Financial advisers, Cox Associates has announced a new brand identity, relaunching as Cox Financial with a new look and feel across its marketing channels.

The brand refresh is a progression and modernisation of the North West-based business which, to date, has been driven by client recommendations and referrals.

As well as a striking suite of new client brochures, report folders and business cards, Cox Financial has launched a website at www.cox-financial.co.uk and established an online presence on Facebook and Twitter.

Founder and Practice Principal, Clive Cox said: “We recognise that more people are searching online for local financial advice.

“By introducing a website and using social media, we’re aiming to increase the awareness of our long-standing financial advice service and to reach the next generation of clients.

“The new brand reflects the business I founded 1986, but also acknowledges the contemporary approach we’re taking to support and communicate with clients.”

Whilst many financial advisors and lenders now only deal with customers over the phone, Cox Financial continues to provide advice at a time and place that is convenient to its clients.

“People often view financial planning as overwhelming and time-consuming. They are concerned about making mistakes that could impact their current and future financial well-being,” Cox said.

“We get to know our clients’ individual circumstances and work with them to deliver appropriate advice to help them become financially confident.

“The importance of receiving professional advice has never been greater to encourage people to foster a more long-term approach towards their finances.”

Cox Financial has over 30 years’ experience delivering mortgages, business protection, life and protection insurance and general insurance advice to businesses and individuals.

Cox Financial is based in the North West of England but serves the whole of the UK.

More updates to the website and social media channels will be rolled out over the coming months.

Facebook: www.facebook.com/coxfinancialnw

Twitter: www.twitter.com/coxfinancialnw